So is She, is a hypothetical feminism social campaign that aims to highlight the fact that women in heterosexual relationships, on average, do more unpaid work then men when both parties work, this includes housework, childcare and cooking. This campaign targets both men and women as it acts as a call to action for women to start a conversation with their partner about the spilt of household duties but also talks directly to men pointing out the unfair nature of women doing more housework.