The conceptual Confident Creatures campaign was a group project that explored the idea of using animals to represent different aspects of an individual’s ‘Sense of Self’. This was done by taking commonly known facts, ideas and behaviours associated with each animal and linking it to a specific aspect of sense of self. I designed and illustrated the koala assets that represented the importance of sleep to a person’s wellbeing and the pigeon assets which were about building self confidence. The purpose of the campaign was to encourage young people to visit the ReachOut website and read their resources on sense of self.